Task 1: Famous Opening Sequences.

Ferris Bueller: 
The first famous film opening scene I shall be researching is Ferris Bueller's Day Off (One of my all time favourites.) 



Target Audience: Teens
Demographic: C/D

Codes and Conventions:

1. Typography: 

• The first and most obvious code and convention shown is the opening credits. Firstly, the production company who produced and distributed the film is shown, in this case it is Paramount Pictures. Then, it slowly fades into 'A John Hughes Film' a direct credit to the director. The credits are placed in the centre of a black background and are coloured bright blue. The following credits are shown: 

1.  Paramount Pictures Presents 
2.  A John Hughes Film
3.  Matthew Broderick In
4.  Ferris Bueller's Day Off  

• The black background then fades away to show the film is starting. The following credits are placed either in the left or right corners in bright blue while the film is playing:

        5.   Starring Alan Ruck
        6.   Mia Sara
        7.   Jeffery Jones
        8.   Jennifer Grey
        9.   Co-starring Cindy Pickett - Lyman Ward - Edie Mcclurg
      10.   Music Score by Ira Newborn
      11.   Casting by Janet Hirshenson and Jane Jenkins
      12.   Costume Designer Marilyn Vance
      13.   Edited by Paul Hirsch
      14.   Production Designer John W.Corso
      15.   Director of Photography Tak Fujimoto
      16.   Executive Producer Michael Chinich
      17.   Produced by John Hughes and Tom Jacobson
      18.  Written and Directed by John Hughes

       2. Camera:

• The first camera is of darkness. The screen is completely black. This is so more attention is drawn to the credits before the film starts. 
• Next, the black fades to a wide shot of a house. This is so the audience is able to identify that the setting is in a family home/suburb. 
• The camera then cuts to a extreme close up of Ferris Bueller in bed. His face is shown to be pale and he looks like he is fixated on something out of the shot. This give the audience the impression he is unwell. 
• The camera then switches to a low angle shot of Ferris' parents. This is so that the audience feel that they are in Ferris' position and they are being looked down. This involves the audience in the film. 
• Next, the camera cuts to a close up of Ferris in bed again. This is so that the audience can examine Ferris' face and see that he is clearly faking an illness, hinting at the narrative. Then it quickly switches back to another low shot of his parents. 
• After this, the camera cuts to a wide shot of Ferris' room. This is so we are able to get a bit of background information on Ferris and we are able to see his too is decorated as a clique, teenage boy's room from the 1980's. 
• The next shot is a close up of feet and then a quick shot to a females waist with her hands on her hips. This is a example of the male gaze as the camera's focus is on the females body. 
• Close up of her face. The camera then begins to blur. This is the camera's way of showing us the world through Ferris' eyes while he is "sick". 
• Then the camera switches back and forth between close ups of different characters in the movie.  
• Wide shot of parents leaving the room
• The camera then quickly cuts to a close medium shot of Ferris as he sits up and talks to the camera (4th wall break.) This catches the audiences attention as this shot implies things are about to get interesting. 

       3. Sound:

• Starts with a radio broadcast (non-diegetic) . It instantly reveals the setting to be Chicago so the audience know where the film is set. Dog's barking and the thumping of feet can be heard (diegetic.) This is a smart way of indicating movement throughout the house without showing it. 
• Parents are discussing Ferris' health 
• Sniffs and deep breaths can be heard in Ferris' voice. This shows Ferris is sick.
• While the three characters talk, dog barks and birds can still be heard.
• Calm, soft and soothing music starts to play. This creates a soothing atmosphere. 
• Car can be heard driving off in the distance. 
• As Ferris sits up the music fades out. This suggests the calmness is over and the narrative is going to get a lot more exciting. 

       4. Personal Views

• I really enjoyed the opening for Ferris Bueller's Day Off. I think the opening is perfect for this film because the opening is slow paced to begin which is a contrast to the films action like pace when the narrative kicks in. I also feel like I am able to identify with Ferris because as a teen I constantly wish of being able to fake an illness to get out of school, and seeing Ferris do this is highly entertaining to watch because the way Ferris' character is presented in the opening is very accurate representation of teenagers today, despite the film being set in 1985. 

       

Clueless:

       

Target Audience: Female Teens  
Demographic: C/D 

Codes and Conventions:

1. Typography:

• Firstly, the production company, Paramount Pictures slides onto the middle of a bright blue screen and lands on a purple oval in big, bold yellow font. This makes the font seem childish as it is is bright, a smooth font. This makes the production company stand out against the blue and purple. 
• 'Paramount Pictures' slides off screen and the  purple oval flips over to reveal a green oval with large, purple and slightly unorganised font saying 'Clueless.' The use of font here is creative because it reflects the movie title. The letters are all on different levels and look slightly curvy/distorted. This gives the impression that the letters are 'clueless' and are unable to look presentable. It also looks childish, reflecting on the genre of the film. 
• After this, there are no more opening credits. This is a strange way of starting a movie because typography is the most common code and convention used in film openings. 

     2.  Camera:

• The first camera shot is a bird-seye view of a car as it drives past. As the car drives past the camera, the camera slowly follows it before quickly jumping to the next shot. 
•  The camera slowly follows a woman with a medium shot as she walks. 
• Another quick cut to a short shot of the same woman dancing. The camera is blurred and is in slow-mo. 
• A quick jump to a wide shot of someone jumping into water. 
• Sharp cut of a close up of a woman. The camera slowly moves to the left to show her laughing friend. 
• Another quick cut to a group of girls by a pool. The camera moves in a U like shape as it moves up the woman's body. This is for male gaze and to keep male viewers interested since this film is mainly aimed at female teenagers and not males.
• Camera then cuts to a medium shot of a group of girls laughing and zooms out to a wide shot. 
• Two quick shots of a girl where the camera swoops over her legs, up her chest and lands on her face. Another use of male gaze. 
• Camera jumps to a quick close up of a male. 
• Camera reverts back to the shot of the girls by the pool and sweeps over another girls body. More male gaze.
• A quick birds-eye view shot of a car is shown again. 
• The camera then goes back to the shot of the group of girls laughing but this time it zooms in to an extreme close up.
• Another shot of the car. The camera is noticeably shakeable. This could be because its trying to seem unprofessional, like it has been filmed by a teenager on a phone. 
• The camera jumps back to the group of girls by the pool and does another sweep of the girls. 
• Camera cuts to extreme close up of girls face and slowly zooms out into a medium shot as she spins to face mirror. As the girl runs over to the door, the camera follows her. 
• Camera is focused on a close-up computer screen. 
• Camera switches to a medium shot of the girl as she fiddles with the computer an slowly zooms in. 
• Camera goes back to close-up computer screen. 
• Close up of girl and slowly zooms in. 
• Over-the shoulder/back shot of man as he walks. The camera slowly starts to angle zoom out and is angled down at the man as he goes down the stairs. 
• Two shot of the girl and her father. Camera does a 180 turn as it follows them around the room. 
• Camera continues to turn and follow them around the room. 
• Close up of man.
• Close up of girl then jumps back to the close up of the man.
• Camera reverts back to the two shot.
• Low shot of the car approaching the camera. As the car approaches the camera changes to a high shot and films a birds-eye view of the car as it passes by. Once the car has passed, the camera moves back to the low shot and watches the car drive away. 
• Wide shot of the car. This brings attention to the girls terrible driving. 
• Close up of girl as she pulls a 'whoops' face. 
• Wide shot of a large house. Camera moves so it is completely facing the house frontwards. 
• Medium shot of girl in her car. 
• Over the shoulder shot as another girl gets in the car.
• Medium shot of both girls in the car.  

• The camera shots and editing in this opening are very quick and have sharp cuts to the next shot. This is because the camera is trying to show a teenagers life as fast paced, full of action and fun. This makes the film more interesting and keeps the audiences attention as they are not focused on one shot for too long.  

 
   3.  Sound:

• As soon as the opening logo for paramount pictures is shown, music instantly kicks in (non-diegetic). The song playing is 'Kids in America.' This song matches the genre and the opening sequence well because the music genre is punk rock and this is what teenagers, at the time of the film, listened too. The song is also about America's youth, which matches the protagonists in the film because they are 'kids' in America.  The song is also fast paced which matches the jump cuts and adds to the idea that teenagers life are full of action and fun. 
• Small swooshing sound effects are added as the production company's name is displayed. 
• Laughter and chatter can be heard (diegetic.) 
• Protagonist starts her narration. 
• Music slowly fades out as a  new, upbeat and bouncy song about fashion starts to play. This blends in well with the scene because the girl is choosing an outfit. 
• Few computer noises can be heard as it chooses her outfit.
• Doors opening (diegetic.) 
• Music slowly fades out. 
• Girl's narration is still going on. 
• Music slowly fades in. Still rock (has more guitar and drums.)
• Girl and father have a conversation about arrangements. 
• Music volume increases once the shot changes and the conversation between the girl and her dad is over (non-diegetic.) 
• Plant pot breaking sound as the car crashes into it (diegetic.) 
• Car engine revving. 
• Narration is still going.

       4. Personal Views:

• I like this movie opening because of how fast paced it is and how the music fits with the shot. I also like the fact that there are no opening credits because I am able to focus all my attention on the movie instead of being distracted by the credits as I am not interested in seeing them, likewise for other people my age. I also think the camera shots are very creative in the way they move. They move the opening along so it isn't slow and boring to watch. 

Scott Pilgrim Vs The World: 

Target Audience: Teenagers 
Demographic: C/D  

Codes and Conventions: 

1. Typography: 

• As the drummer shouts "one, two, three, four' the words 'one, two, three and four' appear in faint orange writing with rounded font. 
• The words 'Yeah, Yeah' appear in white text as they guy sings into the microphone. 
• The actual credits start. They are shown in this order in a bold and sharp font and they appear while the film opening is playing: 

1. Universal Pictures Presents
2. A Marc Platt Big Talk Films Closed On Mondays Production
3. Scott Pilgrim (In a jagged sharp font, coloured very pale peachy colour.) 
4. Vs The World (In a thick and bold font.) 

• The title screen quickly changes from a black coloured background to a brightly coloured and slightly animated screen. The background constantly changes colour as different designs are added.  This is where the actors names and producers e.c.t are shown: 

       5.  Michael Cera
       6.  Mary Elizabeth Winstead 
       7.  Kieran Culkin 
       8.  Chris Evans 
       9.  Anna Kendrick 
     10.  Brie Larson 
     11.  Alison Pill 
     12.  Aubrey Plaza
     13.  Brandon Routh 
     14.  Jason Schwarzman 
     15.  Johnny Simmonds 
     16.  Mark Webber
     17.  Mae Whitman 
     18.  Ellen Wong 
     19.  Satya Bhabha, Keita Saito, Shorta Saito
     20.  Casting by Allison Jones, Robin D. Cook c.s.a, Jennifer Euston c.s.a
     21.  Music Composed by Nigel Goodrich 
     22.  Music Supervisor Kathy Nelson 
     23.  Co-producers Joe Nosemack, Lisa Gitter, Steven V. Scavelli 
     24.  Costume Designer Laura Jean Shannon 
     25.  Visual Effects Supervisor Frazer Churchill 
     26.  Editors Jonathan Amos, Paul Machliss  
     27.  Production Designer Marcus Rowland 
     28.  Director of Photography Bill Pope A.S.C 
     29.  Executive Producers Ronaldo Vasconcellos, J. Miles Dales
     30.  Produced By Marc Platt, Eric Gitter
     31.  Produced By Nira Park, Edgar Wright 
     32.  Based On The ONI Press Graphic Novels By Bryan Lee O'Malley 
     33.  Screenplay by Michael Bacall & Edgar Wright
     34.   Directed by Edgar Wright 
                 
            
       2.  Camera: 

• Camera starts with a medium of shot of Scott then quickly turns left and focuses on his friend. 
• The camera then zooms in on the drummer each time she yells a number. 
• Close up shots of drums and guitar. 
•  Wide shot of two people on a sofa and slowly zooms in. 
• Jump cuts of multiple close ups of instruments. 
• Medium shot of girl on sofa and slowly zooms in.
• Close up of drums and extreme close up of the singers mouth as he sings into the microphone.
• Camera switches to wide shot of the band and drastically zooms out until it is a over the shoulder shot of the people sat on the sofa. Multiple lighting shots radiate from band. 
• Camera drops into darkness as credits start.
• Once credits end, the camera cuts to a close up of the girl sat on the sofa. 
• Quick, shake footage of Scott jamming out on the guitar.
• Camera reverts back to the close up of the girl on the sofa and continues to zoom in. 
• Multiple quick jump cuts of close ups of the band. 
• Over the shoulder shot from the drummers p.o.v
• Close up of girl sat on the sofa. 
• Jump cuts to extreme close up of same girl. 
• Sharp cut to wide shot of a room with all the teens sat, socialising. 
• Switches to a medium shot of Scott and his friend.  

• The camera shots in this opening sequence are very fast pace. They match the speed and genre. The fast jump cuts conveys a chaotic atmosphere. This links in well because the characters are all jumping around and playing instruments. However, the close ups of the girl pulls the audience out of the trace and they are able to relate to her as all the audience can do is sit and watch the hectic scene in front of them. This implies that teenagers are crazy and get lost in the moment. 

       3. Sound 

• The band can be heard talking about the song they are play. Microphone squeaks can be heard (diegetic.) 
• Sound of the drum sticks smashing together (diegetic.) 
• Band starts to play their song (diegetic.) The genre is punk rock which is a stereotype that all teenagers listen to punk rock. 
• Singer starts singing the lyrics. 
• Singer stops as instrumental bit starts for the credits. 
• Several 'woos' and 'yeahs' can be heard in the background. 
• Singer repeats the word 'yeah' a few times and the band stops playing. 
• Microphone squeak sounds can be heard while the girl on the sofa is talking. 
• Group having conversation and gossiping. 

       4. Personal Views 

• I loved this opening sequence. I really loved how to credits were presented. They were presented in a bright and colourful way and they had little animations/doodles to accompany them. This made the credits more enjoyable to watch and the text was in a childish font with reflects its genre of a coming of age film. However, I didn't really like the music. I believe more could have been added to it lyric wise instead of a few 'yeahs' in the background.  

Almost Famous: 

Target Audience: Teenagers
Demographic: C/D

Codes and Conventions:

1. Typography: 

• The credits in this opening sequence are written by hand. They are written in a messy font and are big and spaced apart. This is clearly identifiable as a teenagers handwriting as it not curly and neat but it is also not so messy it is unreadable. This is an unusual way of showing the opening credits as most film opening sequences have text that has been added during editing. The credits appear in this order: 

• Columbia Pictures and Dreamworks Pictures Present (White text on a black screen.) 
• A Vinyl Films Production of (Handwriting on a note pad.)
• A Cameron Crowe Film
• Untitled
• Billy Crudup
• Frances McDormand
• Kate Hudson 
• Jason Lee 
• Patrick Fuqit 
• Anna Paquin 
• Fairvza Balk
• Noah Taylor
• Zooey Deschanel, Jimmy Fallon, Bijou Phillips 
• And Phillip Seymour Hoffman 

     2. Camera: 

• Camara cuts from black screen to close up of notepad as credits start. 
• Camera follows draw as it is pulled open. 
• Cuts back to notepad credits.
• Close up of all the items in the draw. Bands, pictures and notepads can be seen.
• Jump back to notepad credits.
• Close up of concert tickets. The camera sides across them. 
• Cut back to notepad credits
• Close up or more items
• Back to notepad credits.
• Close up of more band logos and pens. 
• Jump cut to notepad credits.
• Wide shot of desk. Books, pens and paper with writing and scribbles are seen. The camera slowly moves to left. 
• Cut back to notepad credits.
• Close up or more concert tickets
• Cut back to notepad credits. 
• Extreme zoom in on a key.

• These camera shots break up the credits really well. The shots of the room give the audience a idea who the films protagonist is and what they like. It also hints that the narrative is going to be based around the idea of music and bands as there are lots of shots of band merchandise and concert tickets. 

     3. Sound: 

• A very bouncy song is playing. It creates a happy and calm atmosphere. 
• Scribbling sounds of pen on paper can be heard. 
• Very faint sounds of bird and voices can also be heard. 

     4. Personal Views: 

• Personally, I don't like this opening. The credits are creative however, paired with the music it makes the opening sequence drag and it feels longer than it actually is. The camera does a good job of breaking up the credits with multiple close ups of posters and concert tickets but it's not a interesting film opening. 

Stand By Me:

Target Audience: Teens and kids
Demographic: C/D

Codes and conventions:

1. Typography: 

• There is no opening credits shown for this film opening other than these two lines: 
• Columbia Pictures presents
• Stand By Me

• The font is in a sharp and curly font which doesn't look childish or messy, therefore it doesn't fit the film genre 100%. 

     2. Camera: 

• Camera cuts from black to a wide shot of a field and a car parked on a road. 
• Camera cuts to a shot of the car.
• Medium shot of a man sat at the steering wheel. 
• Camera jumps to a close up of a newspaper article. The article says "Attorney Christopher Champers Fatally Stabbed In Restaurant." 
• Camera returns to medium shot of man in the car.
• Camera switches to the mans point-of-view shot where a long road is shown with two boys cycling down it. 
• Camera jumps back to medium shot of man.
•  Camera slowly zooms in on mans face.
• Camera fades to a shot of a magazine being taken off a shelf and a close up of a boy reading it.
• Camera switches to a wide shot of a street and the boy walking out of a shop. The camera follows the boy as he walks along the street.

    3. Sound: 

• No sound as opening credits show.
• Birds chirping fades in. 
• Soft classical music slowly starts to play. The atmosphere is calm.
• Boys can be heard cycling past.
• Man's narration starts. 
• "I was 12 going on 13 the first time I saw a dead human being. It happened in the summer of 1959... A long time ago. But only if you measure it in terms of years" 
• Cashier cha-ching sound.
• "I was living on a small town in Oregon called Castle Rock. There were only 1,281 people, but to me it was the whole world. 
• Radio broadcast starts. 

     4. Personal Views: 

• I enjoyed this film opening because it is a different approach to all the other films i have looked at. The films I looked at are teens living their life in what they would call the present where as the protagonist in this film opening is a old man looking into his past and telling a story from his teens. I like this way of presenting a film because it gives it a feeling of nostalgia, despite the film being way older than me.  

The Breakfast Club: 

Target Audience: Teens and young adults
Demographic: C/D

Codes and conventions: 

1. Typography: 

• The credits in this film opening are written in a huge, bright, sharp orange font. It also has a slight red glow, making it look like an LED. The credits appear in this order: 

• Universal - An MCA Company 
• An A&M Films Channel Production
• A John Hughes Film
• The Breakfast Club
• Starring (in alphabetical order) Emilio Estevez
• Paul Gleason 
• Anthony Michael Hall
• John Kapelos
• Judd Nelson
• Molly Ringwald
• Ally Sheedy
• Casting By Jackie Burch
• Costume Designer Marilyn Vance
• Production Supervisor Richard Hashimoto 
• Executive Producers Gil Friesen and Andrew Meyer 
• Music Composed and Supervised by Keith Forsey 
• Edited by Dede Allen A.C.E
• Production Designer John W. Corso
• Director of Photography Thomas Del Ruth 
• Co-Produced by Michelle Manning 
• Produced by Ned Tanen and John Hughes
• Written and Directed by John Hughes 
• "... And these children that you spit on as they try to change their worlds are immune to your consultations they're quite aware of what they're going through..." - David Bowie 

     2. Camera:

• There are no camera shots while the credits play. 
• At the very end of the opening credits the screen smashes to reveal a school. 

     3. Sound: 

• As soon as the credits start, the famous song "Don't You (Forget About Me)" starts to play throughout the credits. 
• A smashing sound is played. 
• The music changed to a upbeat tune. 

     4. Personal Views: 

• As much as I adore The Breakfast Club, I don't like the film opening. I think it is very dull due to the two minutes of credits that play with no exciting visuals. Just a black screen however, the film was released in 1985 so this can be blamed on lack of technology. Although I think some camera shots could have been added so the audience isn't staring at a black screen with credits. 

Dazed and Confused: 

Target Audience: Teenagers and Young Adults
Demographic: C/D

Codes and Conventions:

1. Typography: 

• The credits are written in a playful, curly white font which conveys childishness and purity. Certain words in the production companies credits are bold and bigger than the other credits. This is to highlight their importance. The credits are in this order: 

• Gramercy Pictures Presents
• An Alphaville Production In Association with Detour Filmproduction
• Dazed and Confused
• Casting by Don Philips 
• Costume Designer Katherine (K.D) Dover
• Editor Sandra Adair 
• Production Design John Frick
• Director of Photography Lee Daniel 
• Co-Producer Anne Walker-McBay
• Produced by James Jacks, Sean Daniel, Richard Linklater
• Written and Directed by Richard Linklater
• Last Day of School May 28 1976 1:05P.M

     2. Camera: 

• Fades from black into a wide short of a car park. Camera follows a yellow car and it drives out and around, toward the camera.
• Extreme close up of a girl licking a cigarette.
• Over the shoulder shot of the girl rolling the cigarette. 
• Shot of a large stone square with the schools name and sport team on the sides.
• Wide shot of a stairway outside the school. The camera follows a guy in a red shirt and he walks down the steps.
• Short of a set of lockers.
• Medium shot of a group of boys smoking.
• High angled shot of girls socialising on a car.
• Angled shot of two high-schoolers talking by some lockers.
• Mid shot of a guy in a woodworks class. A sign can be seen saying "Wear your goggles" and the guy isn't.
• Wide shot of friends eating lunch at a table.
• Shot of two people sat on a car
• Shot of a group of guys making bets.
• Close up of a handshake
• Wide shot of a busy hallway
• Wide shot of a stairway
• Jumps back to wide shot of hallway. This time it is empty and students are starting to filter out and go to class. 

     3. Sound: 

• Throughout the opening credits, the song "Sweet Emotion" is playing. 
• Light sounds of chatter can be heard. 
• School bell rings.

     4. Personal Views: 

•  I think this opening is really relevant to the genre of coming of age films. I believe this film opening really captures common behaviour of teenagers. For example the scene where the boy is in the woodworks class without his goggles on. This shows common teenage behaviour because he is ignoring/forgetting the rules. I also like the way the camera shots are shown. They show various shots of the school and from there the audience can create an imagine in their mind. 

17 Again: 

Audience: Teens
Demographic: C/D

Codes and Conventions:

1. Typography: 

• The text in this opening sequence is bright blue and bold. This is so the text blends in with the background and looks like it is writing in a yearbook. The credits are shown in this order:

• Directed by Burr Steers 
• Written by Jason Filardi 
• Produced by Adam Shankman
• Jennifer Gibgot
• Executive Producers Toby Emmerich, Mark Kaufman, Keith Goldberg, Jason Barrett 
• Co-Producer Dara Weintraub 
• Director of Photography Tim Suhrtedt, ASC
• Production Designer Garreth Stover
• Editor Padraic McKinley
• Costume Designer Pamela Withers Chilton
• Music Composed and Conducted by Rolfe Kent
• Music Supervisor Buck Damon 
• Casting by Lisa Beach C.S.A and Sarah Katzmann C.S.A
• Zac Efron 
•  Leslie Mann 
• Thomas Lennon 
• Michelle Trachtenburg 
• and Matthew Perry 
• 17Again
• Melora Hardin
• Sterling Knight, Hunter Parrish, Nichole Sullivan 

• The order of these credits is different to how all the other films have ordered them. For example, 17 Again orders the credits with all the producers, designers and composers before the main cast's names. Whereas all the other films have the main cast's names first. 

     2. Camera: 

• There are no camera shots in the opening scene. All that is shown is the flicking of pages as the credits change and pictures of the cast from teenage years are shown. 

     3. Sound: 

•  Naive by The Kooks plays throughout the opening scene

     4. Personal Views:

• I like this opening. I like how the credits are set out as a yearbook and how all the cast members photos of their younger years are also put in the book. 

Easy A: 

Target Audience: Teenagers and Young Adults.
Demographic: C/D

Codes and Conventions:

1. Typography: 

• The typography in this film opening is used creatively. The text is placed on signs, on the floor and on walls like the text is actually there. The text is bold, white and sharp. The text is shown in this order: 

•  Screen Gems Presents
• An Olive Bridge Entertainment Production 
• A Will Gluck Film
• Easy A
• Penn Badgley 
• Amanda Bynes 
• Dan Byrd 
• Thomas Haden Church
• Patricia Clarkson 
• Cam Gigandet
• Lisa Kudrow 
• Malcolm McDowell
• Aly Michalka
• Stanley Tucci
• Fred Armisen 
• Jake Sandvig 
• Juliette Goglia 
• and Emma Stone
• The shudder inducing and clichéd, however totally false account of how I lost my virginity to a guy at a community collage. (Written on a sign in scruffy writing that Emma holds up.) 
• Casting by Lisa Miller Katz C.S.A
• Costume Designer Mynka Draper 
• Music Supervisor Wende Crowley 
• Edited by Susan Littenberg
• Production Designer Marcia Hinds
• Director of Photography Michael Grady 
• Produced by Zanne Devine, Will Gluck
• Written by Bert V. Royal

     2. Camera: 

• Camera starts by being aimed at the sun. The camera level then lowers until it is focused on a street.
• Shot of a sign that shows the location of the film setting.
• A shot of two flags in the wind.
• Wide shot of an orange orchard. 
• Close up on an orange on a tree.
• Close up of a school sign.
• Shot of a pair of shoes hanging from a tree and blowing in the breeze. Camera lowers into a widest of the school courtyard. 
• The camera then moves forward with various students. 
• Skateborder skates past and camera follows them as they skate by. 
• Camera travels around school site.
• Camera is looking down at Emma from a high angle. This makes Emma look weak. 
• Camera jumps to mid shot of Emma talking to the camera (Implying its a webcam.) 
• Low shot of Emma picking stuff of the floor.
• Medium shot of Rhiannon  
• Camera lands on a foot and moved up to reveal who's foot it is.
• Medium shot of Emma and Rhiannon
• Close up of teacher
• Medium shot of Emma and Rhiannon
• Over the shoulder shot of teacher
• Shot of Emma and Rhiannon
• Close up of teacher
• Medium shot of Rhiannon and Emma
• Over the shoulder shot of teacher telling off student
• Camera follows Emma and Rhiannon as they walk down the street
• Wide shot of street and Emma and Rhiannon walk towards the camera.
• Wide shot of Emma and Rhiannon's family outside at night
• Close up of Emma as she eats
• Close up of Rhiannon's mother.
• Close up of Rhiannon's dad
• Medium shot of Rhiannon and Emma as Rhiannon's dad offers Emma drugs. 
• Close up of Emma as Rhiannon's mother reaches across. 
• Medium shot of Rhiannon and Emma as they walk. The camera moves backwards to keep them in shot. 

     3. Sound: 

• Chippy music starts to play
• Class bell rings
• Students talking and murmuring can be heard.
• Main protagonists narration starts.
• Loud thump as Emma falls to the floor
• Emma, Sam and the teacher have a conversation about something he overheard. 
• Emma carries on her narration.
• Teacher talks to group of drug takers about how drugs are bad.
• Sam and Emma talk about Emma's date.
• Emma has a conversation with Sam and her family.
• Emma and Sam go back to talking about "George"

     4. Personal Views: 

• I love the opening scene of easy A. It has so much going on and some of the camera shots capture a really nice view. I also like how the credits are spaced out and are put in creative places. 

Good Burger: 

Target Audience: Teens and children
Demographic:  C/D

Codes and conventions: 

1. Typography: 

• The typography in this opening is bright yellow and curly. This makes the font seem playful and childish. The colour yellow conveys happiness which suggests the film is going to be a happy and energetic film. The credits are shown in the following order: 

• Paramount Pictures Presents
• In Association With Nickelodeon Movies
• A Tollinl Robbins Production
• Good Burger
• Kenan Thompson 
• Kel Mitchell 
• Abe Vigoda  
•  Shan Jackson
• Jan Schweiztenman
• Linda Candellini 
• and Sinbad 
• Casting by Jaki Brown-Kanman and Robyn M. Mitchell 
• Co-Producers Diane Batson-Smith and Dan Schneiden 
• Music Score by Stewart Copeland

     2. Camera: 

• Stop-motion animation of burger being put together and messed around with as credits play.
• Screen fades from black to a close up of Ed
• Close up of woman 
• Medium shot of Ed preparing burger.
• Shot of Ed as he talks to a talking burger. 
• Medium shot of air as he is lifted into the air by the talking burgers.
• Shot of Ed as he falls down a large hole.
• Camera pans down and lands on Ed as he wakes up from a dream.
• Camera follows Ed as he wakes up and leaves his room.
• Medium shot of Ed as he showers with his work clothes on. Camera slowly zooms out.
• Wide shot of a burger place.
• Medium shot of man talking to one of the workers.
• Camera follows Ed and he roller-skates down the street.
• Close up of girl as she gets dragged along the road by Ed
• Slightly low angles shot of Ed as he skates away.
• Wide shot of Ed as he skates towards the camera.

     3. Sound: 

• Bubbling sounds and driving sounds as cup moves around.
• Music starts. It sounds rather clumsy and dopey as the tune have lots of high notes and a low drop every now and then. There are also a few sound effects as items are added onto the burger.
• Ed greets a customer "Welcome to good burger the home of the good burger can I take your order?"
• Customer replies with her order.
• Ed talks into the microphone.
• Twinkling sound effects 
• Burgers start talking to Ed with squeaky voices.
• Ed makes sounds of amusement as he is lifted into the air.
• Ed screams as he is dropped.
• Alarm clock sounds
• Music starts to play. It is twinkly and chorus like.
• Ed is surprised by the clock "Ah! A clock!"
• Water running as Ed gets in the shower.
• Ed sings in the shower "I'm a dude, he's a dude, she's a dude" 
• Music stops as the drive through guy has a conversation with a customer
• Another worker joins in the conversation. 
• More music starts to play this time is is more hip-hop 
• Ed makes grunting sounds as he skates.
• Ed greets a group of girls
• Thud as girl hits the ground
• Girl is making grinding/dragging sounds as she is pulled along the road.
• Ed apologises.  

      4. Personal Views: 

• I enjoyed this movie opening the most. Mainly because it make me laugh a lot because of how silly it is. I really liked the way stop animation is used at the start to prepare the burger it is a really creative thing to do. 

What I Learnt  From This Research: 

• I learnt that the order of the credits is very important because I now understand that the opening credits are also the list of the hierarchy. For example, the film's production company is usually the first credit to be shown. This is because the production company is at the top of the hierarchy as they produced the film. This is followed by the producers name as they are also on top of the hierarchy. Next, the main cast is shown. This is because the cast is next on the hierarchy due to the fact that they are the main stars of the film. The cast is also placed at the start so the audience who are watching the films can start to determine if the film is good or not based on their own knowledge of the actor. After the cast, the credits work their way through the designers, composers and producers until it reaches the director. The font of the credits is always big and bold so the names are clear and can be read from a distance so the credits are easy to view either in a cinema, at home or on small devices such as phones. The credits are also coloured (this can help to convey the narrative) so they stand out against the background, again this is so they are clear to see and don't blend into the background. I also learnt that breaking the credits up with interesting camera shots is very important. This is so the opening scene doesn't lose the audience's interest and it will hype them for the rest of the film. Finally, I have learnt that the opening scene to every movie is extremely important. The opening is what gives the audience their first impressions of the acting and story line. From this the audience will believe they are seeing a good movie and will enjoy it. However, if the audience makes a bad impression of the film they may criticise the rest of the film, based on their first impressions. Although some film openings can be very boring and leave a bad impression but the film itself can often fix that and the audience will enjoy it anyway.